Why Corporate Gifting Is Important

Corporate gifting can play a significant role in building and maintaining business relationships, fostering client loyalty, and enhancing employee morale. While specific statistics may vary based on industries, regions, and methodologies, there are several general trends that highlight the importance of corporate gifting. Here are some key
points along with general insights:

Building Relationships

  • According to a study by the Promotional Products Association International (PPAI), 94% of respondents who received a promotional product remembered the advertiser.
  • Corporate gifts are a tangible way to express gratitude, strengthen connections, and create positive impressions with clients, partners, and employees.

Employee Recognition and Morale

According to a study by the Promotional Products Association
International (PPAI), 94% of respondents who received a promotional product remembered the advertiser.

Client Retention

A study by Rutgers University found that corporate gifts positively influence client retention. Clients who received a gift were more likelyto continue doing business with the company.

Brand Awareness and Loyalty

  • Promotional products and corporate gifts contribute to brand visibility. According to a PPAI study, 89% of consumers surveyed could recall the advertiser on a promotional product they received in the past two years.
  • Gifts that align with a company's brand can enhance brand loyalty and recognition

Stats and Trends

Trending Stats of Corporate Gifting Industry

85%

of people stated that improved relationships are the main advantage of corporate gifting.

of the companies said corporate gifting had delivered a substantial benefit - made recipients feel valued, improved customer loyalty, and improved customer retention

of the corporate gift buyers stated gifts have improved relationships with clients and employees

of the corporate gift buyers stated gifts have improved relationships with clients and employees